NEWLTR

Sweet Impressions Newsletter

"Helping YOU ~ and SMART COOKIES everywhere ~ make a GOOD IMPRESSION!"

HOBI Cookie Molds ~ Summer 2010

www.CookieMold.com

YEARS IN

BUSINESS

1974-2010

Our Long-term OBJECTIVES:

[1] To continue the DEDICATION to carving mold originals – initialed and dated by Gene Wilson,

[2] To offer, unique ,DESIGN molds that are collectibles – yet functional in shaping cookies,

[3] To produce molds with a carving DEPTH, as in old molds, for high relief embossed picture cookies,

[4] To strive for carved DETAIL (rare in molds) that distinguishes them as original works of art,

[5] To maintain a web site and an inventory of mold designs so we can guarantee faster DELIVERY,

[6] To test recipes, old and new to find those that produce DELICIOUS edible-art that DELIGHTS the eye and palate. Healthier recipes being sought.

[7] To train apprentices and mold carvers - so as to realize our DESIRE to see th wooden cookie mold tradition continue!

Gene to Carve "Custom Design" Cookie Molds & Stamps Part of Year

In 2005, Gene did 26 custom cookie mold carvings for Disney. The two-dimensional designs were created by Disney artists and transformed by Gene into 3-D intaglio carvings of American cherry wood. The carvings ranged from 4 to 16 inches in diameter and have been installed as part of the wooden cabinetry (casework) embellishments of the popular Disney Confectionery in Tokyo. The "molds" will not be used for shaping dough, but simply to enhance the charm and theme of this shop that sells sweets, nuts, and fruits. Gene found the Disney character carvings (Minnie and Goofy) to be

a challenge but

is happy to have

his carvings on

prominent display.

Later in 2005, Smithsonian executive chef Richard Hetzler submitted designs [used at the National Museum of the American Indian in Washington DC] to Gene, asking him to carve these designs as cookie molds for shaping large shortbread cookies. The Indian design molds carved by Gene (shown below) are now used by Maribeth's Bakery of VA for shaping Smithsonian cookies sold at the museum.

Gene and June Wilson ~ HOBI Cookie Molds ~ P. O. Box 25 ~ Belleville IL 62222

HOBI Cookie Mold Carvings:

COOKIE STAMPS: Our cookie stamps are one of our best sellers. The small 2.2 to 2.4" diameter stamps work well with all of our recipes. Gene has long considered some designs [e.g., nativity, double thistle, birdhouse] too detailed for the small size. He is now carving some designs in a 2.75" diameter size - just enough larger to allow inclusion of the detail that some of the more complex designs merit. New small designs include a shamrock, maple leaf, cross, and snowflake. Using router bits not previously used, several designs [e.g., sunflower] are now "double cut" for a "wow" effect when used to imprint cookies.

SPRINGERLE PRESSES: New designs include the stag, horse, simple santa, nutcracker, acorns, and an Irish two pix springerle. The set of 12 individual presses for the "Twelve Days of Christmas" will be carved and made available as time allows!

DEEP CAVITY MOLDS: In response to customer requests, we now have two smaller nutcracker design molds. A Scottie dog and new Angel mold will be available soon. Our new speculaas molds include a ship and smaller windmill.

BUTTER MOLDS: Customer response has been good to our offering of a complete 3 piece butter mold with an intricate cow design.

PERSONALIZED BIRTH AND WEDDING DESIGNS: By popular demand, our Alpine Boy design will soon be brought back. Our personalized lovebirds stamp for wedding cookies has been so popular that we will, in the spring, offer a simple heart design for printing personalized wedding cookies.

Basic Facts about HOBI Cookie Molds:

+ In business since 1974 by owner Gene Wilson

+ Small business, no employees. All designing, carving, web design, marketing, etc. by the owner

+ No wholesale of molds

+ Sales limited to www.cookiemold.com and to the Belleville Woodcarvers Show in November

+ Molds of premium quality cherry and beech, typically with hanger holes and a food-safe finish

+ Kitchen-tested recipes and instructions

included with your order

Cookie Mold Carver Celebrates His 36th Year at Midwestern Woodcarvers Show

If you are the kind of person who enjoys talking to artisians about their unique wood art - and their passion for it, this is a show for you. Plan now to reserve a bit of November 6 & 7th 2010 for experiencing the Belleville Wood Carving Show at Belle-Clair Expo Hall. The show is a great place to find quality gifts of unique wood art. First-time visitors to the show will likely amazed by the diversity, uniqueness, and quality of the carvings! The Belleville club sponsoring the show hopes to attract many new first-time visitors.

The Belleville Wood Carvers

Show is Gene Wilson's

ONLY show again this year.

He, and his wife June, have

sold and exhibited each

year for over 35 years.

Their huge 32 ft. display

of cookie mold carvings will

allow customers to

select from 100 of his

hand-carved designs .

Sweet Impressions Newsletter ~ SUMMER 2010 ~ Page 2

For the past couple of years, Gene has not been carving custom design cookie molds. In 2010 he decided that he wouldfind some time to do custom carving during the months between January and August. Designs may again be submitted for a free quote during the months of Feb thru July of 2011.